Digital Marketing Specialist


Full time

Oct 22

This job is no longer accepting applications.

The Startup

Creatively adapting and working from our home offices, Briq is altering the landscape for construction decision making. We are harnessing the power of data to build the industry’s first construction financial forecasting and intelligence platform that helps general and specialty contractors of all sizes enhance profitability and improve outcomes in all corners of the business. Leaders in automation, machine learning, and artificial intelligence, Briq is delivering deep insights empowering construction professionals to drive better outcomes.

The Skinny

Briq is ready for curious, charismatic, creative people to join the marketing team at one of the fastest-growing construction analytics companies. Our team of strategists, leaders, data scientists, and change-makers are revolutionizing the world by providing data tools that improve decision-making in one of the most predominant industries today.

Our clients are among the largest builders in the world; responsible for creating the infrastructure you thrive on and designing the cities you live, work and play in. They are hungry for better, smarter data and we are hungry for your talents to help make it happen.

The Skill

The Briq marketing team is looking for an innovative digital marketer to fuel our accelerated growth. In this role you will have the opportunity to own and execute Briq’s key revenue generating channels resulting in exponential pipeline growth over time. You will work with the marketing team to optimize ongoing engagement of current campaigns as well as be responsive to adhoc deliverables depending on timely needs of the business.

To be successful in this role, you must be a master of marketing systems and understand the necessary pieces that need to be assembled to create, deliver on and measure campaigns. Understanding the modern B2B buyers journey will also be required to deliver market leading user experiences that drive results. Additionally you will be expected to:

  1. Successfully execute campaigns across multiple channels
  2. Increase success rate of campaigns and be able to quantify results through reports and dashboards.
  3. Help identify pipeline growth opportunities in new channels and new marketing tech.
  4. Work efficiently with the team on building campaign deliverables that meet intended goals
  5. A/B test assets to benchmark and learn target persona behaviours
  6. Assist building landing pages to support campaign initiatives
  7. Manage email nurture programs that build trust with our market

Our rockstar candidate has a proven ability to drive results through demand generation campaigns, an understanding of the construction, infrastructure, and/or finance industries, a clear understanding of the current B2B Saas buyer journey at med-enterprise levels, the ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives, with a demonstrable awareness of how websites & SEO work in tandem to drive inbound interest.

You likely have at least 2+ years experience executing demand generation campaigns within a team, 2+ years of experience in B2B SaaS environments, experience on paid ad channels (Adwords, Linkedin, Display, Email) and hands-on experience working with marketing automation software (bonus points for experience with Account-Based Marketing).

The Standard

To succeed at Briq, you are driven, dedicated, and committed to pursuing a career in marketing. You hustle, collaborate, compete, and are constantly challenging yourself to learn and grow. You LOVE to learn new things and adapt easily when trajectories pivot. You have an insatiable curiosity we will struggle to please and mad communications skills. You’re empathetic, enthusiastic, and eager to work harder and smarter than you ever have before.

Briq is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you think you have what it takes to thrive here, come join our movement!

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Making construction companies more efficient and more profitable